Topic:
Industry
HB Chen, vice-chairman and CEO of
AU Optronics (AUO) indicated that the company's goal of adopting LED backlighting for all of its notebook panels by 2011 may be achieved one year earlier in 2010.
Quote:
HB Chen, vice-chairman and CEO of AU Optronics (AUO) indicated that the company's goal of adopting LED backlighting for all of its notebook panels by 2011 may be achieved one year earlier in 2010.
Chen also estimates the penetration rate for LED backlit notebook panels in the overall market will exceed 20% for the second half of this year.
However, the rising penetration rate of LED backlighting in the second half of the year will have a weaker effect than usual on overall shipments for the entire year, Chen explained that while the breakdown for annual notebook panel shipments between the first and second half of the year is usually on a 4:6 ratio, this year the ratio is expected to be 5:5 due to weakening economic conditions in the US market, rising energy costs and inflation concerns.
Chen pointed out that AUO's optimism about the LED industry is a major reason the company established Lextar in April 2008 to develop LEDs for LCD panel backlighting applications. Chen indicated that the revenue contribution from Lextar will not begin until the second half of 2009, but he added that Lextar will begin cooperating with Japan-based LED makers to avoid any patent disputes.
As for Lextar targeting other LED applications such as for general lighting, Chen added that AUO will join in such competition at the right time in the future.
News Source:
Digitimes