ENE TECHNOLOGY enters LED Display market

ENE TECHNOLOGY, the NB Keyboard Controller (KBC) provider, starts to focus on LED Driver IC. Recently, ENE is promoting its latest LED product claimed to be the fastest amongst its middle-end competitors. In order to gain more insights of the company, its strategies and products, LEDinside interviewed Jeff Cheng, the product manager of ENE TECHNOLOGY.

The leading firm of KBC

Founded in 1998, ENE provides express & excellent products to meet customers’ demands. ENE is specialized in PC related IC as its professional R & D team is equipped with proficient background in the field of PC system. Currently, ENE’s KBC accounts for 40% of the world market share. As the PC market will be saturated in 2009, ENE enthusiastically develops new products to excite the future growth. 

Upgrade efficiency

Jeff Cheng mentioned that ENE started to develop LED Display IC as early as in 2002, but it didn’t become an emphasis of ENE’s product development until 2007. Currently, LED products doesn’t contribute too much for the total revenue but it certainly will have a rapid growth in 2009.

ENE P2506 LED Display Driver IC, Credit: LEDinside 

ENE’s LED Display IC, P2506, has the fastest response in the current market. Its OE Response is only 15 ns and Output Frequency is 30Mbps, so it can provide higher matlab for LED Display. Besides, it offers better screen quality for LED Display with higher refresh efficiency. Moreover, the variation of bit to bit is merely ±1.5% and the chip to chip is ±3%. The stability of this product redefines the meaning of being best for the LED driver industry. 

Figure-1 Products Comparison Table

 

 

(Clock)

(Max Output Voltage)

(Max Output Current)

OE Response

bit to bit

chip to chip

(Bin)

30MHz

12V

90mA

15ns (Typ)

±1.5%(Max)

±3%(Max)

1 bin

ENE P2506

30MHz

18V

90mA

100ns (Max)

±1.5%(Max)

±3%(Max)

X

ENE P2507

25MHz

17V

90mA

150ns (Max)

±3%(Max)

±6%(Max)

X

A 5XXX

25MHz

17V

45mA

100ns (Max)

±3%(Max)

±6%(Max)

X

A 5XXX

15MHz

17V

90mA

1500ns(Max)

±6%(Max)

±6%(Max)

X

B 6XXXX

20MHz

17V

90mA

300ns(Max)

±4%(Max)

±12%(Max)

X

B 6XXXX

 

 

 

 

 

 

 

LED display industry gradually has M-shape trend, and ENE LED Driver emphasizes on both mid-high end and low end markets. For example, P2506’s efficiency feature is appealing to European and American markets while P2507’s price is competitive because of its adjusted application. 

Besides LED Display, ENE also develops other LED applications such as LED decoration driver IC, LED lighting driver IC, moreover the company provides total solution to satisfy customers’ demand. ENE’s P2551, LED Lighting driver IC, has 85% to 90% of solar-to-grid conversion efficiency. Moreover, Converter & Switch are embedded in P2551 and MOS is unnecessary. 

LEDinside viewpoint:

Numerous companies enter the LED Driver market and further stimulate LED industry development and offer customers diverse choices. On the other side, such development will be a great challenge for new comers to strike a balance between efficiency and customers’ habit. 

International companies gradually have good achievements in LED Driver Area. In 2009, the price of LED Application products will continuously go down because more and more firms develop LED Driver ICs. As customers are accustomed to LED application products, the market scale will be expanded.

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