Soraa Brings out the Colour in Tokyo Art

Soraa announced that Soraa VIVID™ lamps have been installed at the renowned Idemitsu Museum of Arts in Tokyo, Japan.

The Idemitsu Museum of Arts exhibits the impressive art collection that Sazo Idemitsu (1885-1981) gathered over the course of his 96-year life. This extensive collection of 15,000 works includes Japanese paintings and calligraphy, East Asian ceramics and select Western paintings.

Soraa lighting was chosen to perfectly illuminate the historic and important art collection of the Idemitsu Museum of Arts. (Image: Soraa)

When the Museum opened in 1966, the late Idemitsu said, “A museum is an art piece created by the people, therefore, the presence of Japanese originality and beauty is essential. Its most important duty is to continue its collection of art masterpieces, not only for the education of the present but for the preservation of the artworks for the coming generations.”

To achieve an atmosphere inspired by Idemitsu’s passion for art, Yoshihiro Oshimo, lighting designer at the Museum, chose Soraa VIVID lamps to replace their dated halogen lamps. Soraa was selected for its outstanding colour quality, tight beam control, crisp whiteness rendering, and Flicker Free™ technology to perfectly achieve the intended atmosphere.

“We provide the public with a welcoming and relaxed space to rest and take time to fully appreciate the beauty of works in the Idemitsu collection. Soraa’s full-spectrum light brings out the colours in the pottery and porcelain perfectly,” said Yoshihiro Oshimo, Idemitsu Museum of Arts. “What’s more, Soraa lamps have the long life the museum desired.”

Natural Whites and VIVID Colours

Soraa lamps strive for perfect quality of light, offering the optimal rendition of colours and shades of white. To achieve this, Soraa harnesses cutting-edge colour science, paying special attention to the well-known red-rendering index R9 and to the state-of-the-art TM-30 colour rendition method, revealing a natural saturation and precise rendering of specific colours. Soraa is also leading innovation in the field of white rendering, and has developed its own calculation method to render white tones faithfully, which underpins Soraa’s Natural White™ technology. The careful optimization of these techniques results in rich, authentic colours, and infinite shades of white—just like natural light provides.

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