Philips Lighting in China has launched two digital campaigns using augmented reality and interactive components. Tribal DDB Shanghai is behind the campaign with two virtual platforms to let consumers experience Philips.

Home Lighting is a platform enabling users to explore three virtual houses and a selection of Philips Lighting products. The interactive component let users change the lighting technologies in the 3D rooms as a means of designing a lighting system in their own homes. Three virtual hosts will also give tips on how to style and enhance the interior of a house with Philips.

EasyScene

The second campaign is EasyScene, which promotes the remote controlled technology of Philips Lighting. Tribal DDB has used an augmented reality function to demonstrate the wireless capability of EasyScene. “The platform we created for Philips Lighting is an important milestone in elevating lighting from low involvement product into a higher consideration in home decoration,” said Jit Hoong Ng, managing director of Tribal DDB Shanghai.