Taiwan-based AOC International plans to storm India TV market with its low-cost LED TVs. AOC hopes to cash in on Indians' growing fondness for low-cost LEDs. On the cards are 24 warehouses and 20 branch offices across India and a R100-crore marketing blitz over the next six months.
AOC offers the latest LED technology-based TVs at a low price of Rs 7,000 while leading brands such as LG and Samsung sell the product with comparable specifications at more than twice the price. However, LG also announced recently that India will be a manufacturing base for its low-end LED TVs and said these would be priced below Rs 10,000.
AOC is eyeing India as one of the big-focus countries for the product. The company expect to increase the turnover from R160 crore in 2012 to R850 crore by the end of this year.
"Growth in turnover will be driven by aggressive product marketing at selected geographies for which we have planned to spend R100 crore in the next 6 months," said Seema Bhatnagar, director, sales and marketing, India & SAARC countries, AOC.
The cathode ray tube (CRT) screen market, the traditional favourite, has been moving fast towards LCD and LED TVs. CRT sets, which currently account for half of the TVs sold in India, saw volumes decline by 40% last year as flat panel sales moved up, industry estimates show.