AUO Instead of Hon Hai to be Sony’s Contract Supplier for LCD TVs

Sony has decided to shift more contract orders to AU Optronics Corp. (AUO) and its production arms from Hon Hai, likely due to Hon Hai build ties-up with its major competitor Sharp in the market for LCD TVs.

According to industry insiders, as soon as building partnership with Sony, AUO has seen orders for LCD TVs significantly increase since the beginning of Q3 in 2012, with lots of which allegedly coming from the Japanese customer.

Meanwhile, BriView Electronics Corp., a production arm of AUO, Lextar Electronics Corp., an LED maker, and I-Chuan Precision Industry Co., an electronic manufacturer, also benefit from AUO’s growing partnership with Sony, as all of them, with assistance of AUO, have joined Sony’s supply chain of LCD TVs.

To fill Sony’s orders, AUO designates BriView as its contract assembler, and sources needed LED bars from I-Chuan, which are all made of packaged LED chips from Lextar and used as the backlight source for Sony’s LCD TVs.

The partnership with Sony brings AUO more benefits than expected, as the both sides have stepped up joint development of AMOLED panels, which will help to drive AUO’s core business forward to better compete against Korean rivals in the future.

Disclaimers of Warranties
1. The website does not warrant the following:
1.1 The services from the website meets your requirement;
1.2 The accuracy, completeness, or timeliness of the service;
1.3 The accuracy, reliability of conclusions drawn from using the service;
1.4 The accuracy, completeness, or timeliness, or security of any information that you download from the website
2. The services provided by the website is intended for your reference only. The website shall be not be responsible for investment decisions, damages, or other losses resulting from use of the website or the information contained therein<
Proprietary Rights
You may not reproduce, modify, create derivative works from, display, perform, publish, distribute, disseminate, broadcast or circulate to any third party, any materials contained on the services without the express prior written consent of the website or its legal owner.

Tokushima, Japan - 6 March 2024: Nichia, the world's largest LED manufacturer and inventor of the high-brightness blue and white LED, has started mass production of the new UV-B (308nm) and UV-A (330nm) LEDs in its popular 434 Series packa... READ MORE

New XLamp® S Line LEDs enhance growth, last longer, lower energy costs Horticulture and other forms of agricultural lighting require application-tuned ratios of spectral content, high efficacy and long lifetimes. Whether you are interested... READ MORE