About 64% of Indian consumers do not know how to get their hands on government subsidized LED bulbs, a survey by citizen engagement platform LocalCircles revealed.

The poll was rolled out in 56 cities and 20 States. The government announced and launched a LED distribution scheme in April 2015, which makes electricity board customers eligible to purchase subsidized LED bulbs.

In regions surveyed, West Bengal and Tamil Nadu reported 96% of respondents were unaware of the government scheme.

The survey highlighted poor communication as the top reason for lack of awareness about the LED bulb scheme.

Many consumers did not know the number of bulbs they could purchase, places where they could acquire the bulbs and the required documents.

 “Every State Electricity Board communicates to customers by sending them bills via the post. Not many SEBs have chosen to use the bills to communicate this offer to the consumer,” LocalCircles’ report says.