Cree, Inc. announced the appointment of Norbert Hiller as Executive Vice President Lighting, effective immediately. Hiller brings more than two decades of commercial and operational LED lighting leadership to his new role. Hiller has served as Cree’s Executive Vice President LEDs since October 2011.

“Cree has become the industry leader in LED lighting over the last several years and we remain focused on our goal of 100 percent adoption of LED lighting,” said Chuck Swoboda, Cree chairman and CEO. "The growth in our LED fixture business combined with the success of the Cree LED Bulb has expanded the scale of our lighting business and increased the focus on sales and marketing. Norbert brings a unique skill set and track record of success to the next phase of Cree's growth.”

Concurrent with Hiller’s appointment, Dave Emerson will move into the role of Vice President & General Manager for LEDs. In addition, Ty Mitchell, formerly the Executive Vice President Lighting since October 2011, will assume the role of Vice President Lighting Operations.