Delta Electronics Acquired Foreign Buyers’ Orders

Reportedly, Taiwan Delta Electronics has acquired orders from major foreign buyers for LED lighting products, and it expects LED lighting sales to increase 10 fold in 2011.

According to an interview from the Central News Agency, Roland Chiang, director of Delta Electronics' solid-state lighting division, said the company has generated large sales in Japan, the United States, Europe and China for its LED lighting products in less than two years since it entered that field.

However, Chiang didn’t disclose any information about which foreign buyers booked the orders. The local media guessed that it likely has received orders from multinational firms such as Hitachi and OSRAM.

Chiang pointed that Japan is expected to account for 40 percent of the company's total LED lighting sales in 2010, but the figure is likely to fall to 30 percent in 2011 as sales to China grow.

In comparison, China market is expected to take up 30 percent of the company's total LED lighting sales for 2010 and grow beyond that in 2011.

At present, Delta Electronics has cooperated with the Chinese petrochemical and mining industries to sell LED lighting products to these sectors through their existing distribution networks to penetrate the China market.

Based on the Chinese government is pushing for interior and outdoors lighting, Delta Electronics is focusing on the two areas in order to benefit from the great potential for growth.

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