Google and Sharp to Jointly Develop VR LCDs in Face of Possible OLED Short Supply

Google's VR vice president, Clay Bavor, recently revealed at the Society for Information Display’s (SID) week that Google has teamed up with Sharp to develop VR LCD displays. If the plan goes well, Google is expected to adopt these displays in its VR devices.
 
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According to Nikkei, the two companies are said to be jointly developing technologies such as backlights that can ensure high resolution and faster movement, while leaving no afterimages. The next step is to develop technology to improve display's response speed.
 
VR devices mostly use OLED displays, which are now produced by only a few companies including Samsung Electronics. Due to an increase in demand for OLEDs in smartphones, some are worried that supply will not be able to keep up. Thus, the collaboration with Sharp can assure Google of a stable source of display for VR devices.
 
Sharp currently supplies LCD panels for smartphones, TVs, cars, and so on. The company's display business is expected to grow if it increases supply to the rising field of VR.
 
The latest report from SuperData, a research firm on digital games and playable media market, shows that in the first quarter of 2017, Samsung shipped 782,000 of its Gear VR headsets, making it a winner in the VR market. The second-highest shipped device is Sony’s PS VR, with a shipment of 375,000 units. Google Daydream View came in third, which SuperData said shipped 170,000 units. 
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