Brilliant Light Technology is a high-tech sino-foreign equity joint venture. Their major business include the production of MOCVDs—the core equipment in the present LED industry. During the interview with LEDinside, founder and also the Chief of Brilliant Light Steve Perry talked about the development of MOCVDs and the future prospects of the LED industry.
Established in July, 2011, Brilliant Light Technology is a high-tech company that produces and sells MOCVDs. In January 2012, they launched the first domestically produced MOCVD (the core equipment of the upstream LED industry) for commercial applications. The domestic MOCVD market has been long occupied by American and German industries.
The R&D team of Brilliant Light Technology is lead by international technology expert and also Dr. Liang Bingwen, CTO of Brilliant Light Technology. As a professional MOCVD technology provider, they offer state-of-the-art equipments and repair services to the Chinese market. They have already mass produced the finest MOCVDs and also provided advanced technology to their clients. Perry indicated that compared with the 2-3 year development time required by other manufacturers, Brilliant Light only spent 14 months to complete the product development.
Even though Steve Perry and the technical team are all from foreign countries, “Chinese methods” are still greatly emphasized during the market development. Perry believes that over the years, price competition has exceeded technology competition among the MOCVD industry; product development is not only aimed at lower production cost, but also lower operation cost. However, even if MOCVDs were purchased at a lower price, engineers that are technologically potent are still required to operate the machine; in other words, clients must invest in significant labor cost, which is not beneficial to the long-term development of the business. Brilliant Light has simplified the operation modes in order to reduce the technical requirements of the user and thus lower the operation cost of end customers. Their goal is to achieve machine automation and mass production, and by differentiation, succeed in the competitive MOCVD industry.
VEEC and AIXTRON have always dominated the MOCVD industry, and the LED industry is still suffering from overcapacity. Why invest in MOCVDs during the market downturn? Steve Perry believes that even during the market downturn there are still opportunities and hope for the LED industry since the upgrade of lighting equipments is inevitable in any industrial development. Perry indicated that the MOCVD industry has entered a period of adjustment; the number of MOCVD manufacturers will decrease in the following years, and at least 10 companies will be acquired.
Brilliant Light believes that setting a goal to achieve business success comparable to that of internationally dominant companies within a short period of time is unrealistic. There are certain methods that must be followed during the MOCVD development; a step-by-step method is required for the technology to be most effectively developed, and a certain amount of time for R&D is necessary in order to meet the needs of customers. Based on the above, Brilliant Light has set a 3-5 year development plan to improve their products and become a competitive MOCVD company in the Chinese market.