LED bulb designed by Studio Checha based in Israel may appear 3D to the naked eye, but a side-view reveals the luminaires are actually flat.

Bulb-shaped LED bulb, Bulbing. (All photos courtesy via Kickstarter)

LEDs with 50,000 hour lifetime are situated in the wooden base of the bulb, while the interchangeable acrylic glass inserted into the base creates the optical illusion. The LED bed side lamp currently comes in five available designs.

Top: A side view of a skeleton acrylic glass shaped Bulbing reveals the luminaire is flat. Bottom: The current five acrylic glass models that supporters can choose from. (All photo courtesy via Kickstarter)

With 42 days to go, the studio’s Kickstarter project to mass produce 400 units has already raised £14,750 (US$ 24,916.31). Bulbing is expected to be mass produced and shipped by September 2014, while early bird supporters can expect to receive the finished product by July this year.

BULBING from Edan Shiller on Vimeo.

BULBING is an OPTICAL ILLUSION versatile LED lamp that tricks your eye and challenges your mind!
This short movie was made as part as A KIKSTARTER project that is NOW ONLINE!
kickstarter.com/projects/studiocheha/bulbing-a-magical-lamp-design-light-up-your-life
Designed by STUDIO CHEHA: bulbing-light.com/
Photography: Edan Schiller
Director, Editor and After Effects: Reut Pardo