ITV Plans to Install Blue, Green, Pink and Yellow LED Lights for South Bank Tower

ITV plc has scheduled to install multicoloured lighting on its South Bank tower as part of the broadcaster's relaunch to be unveiled in the new year.


It has applied to Lambeth Council for advertisement consent for the installation of LED light fittings from the 4th to the 22nd floor of the 1970s office block at the riverside TV studio complex in Upper Ground.

According to a letter to Lambeth Council from planning agents DP9, "The lights will be directed at the facade and project different coloured light – blue, green, pink and yellow – during the night time hours. It is proposed to install the lighting for early January 2013. The lighting forms part of the comprehensive branding set of 'signage' that will identify the ITV building is the home of ITV on the South Bank and act as a visual marker and way finder along the river frontage."

The London Studios complex is home to programmes including Daybreak, Lorraine and This Morning. ITV is expected to introduce a new logo and visual identity for all its channels in the new year.

A 2010 application to install an illuminated ITV logo at the top of the tower was withdrawn. Last autumn a giant pink bra was installed on the northern face of the tower.

Disclaimers of Warranties
1. The website does not warrant the following:
1.1 The services from the website meets your requirement;
1.2 The accuracy, completeness, or timeliness of the service;
1.3 The accuracy, reliability of conclusions drawn from using the service;
1.4 The accuracy, completeness, or timeliness, or security of any information that you download from the website
2. The services provided by the website is intended for your reference only. The website shall be not be responsible for investment decisions, damages, or other losses resulting from use of the website or the information contained therein<
Proprietary Rights
You may not reproduce, modify, create derivative works from, display, perform, publish, distribute, disseminate, broadcast or circulate to any third party, any materials contained on the services without the express prior written consent of the website or its legal owner.

Tokushima, Japan - 6 March 2024: Nichia, the world's largest LED manufacturer and inventor of the high-brightness blue and white LED, has started mass production of the new UV-B (308nm) and UV-A (330nm) LEDs in its popular 434 Series packa... READ MORE

New XLamp® S Line LEDs enhance growth, last longer, lower energy costs Horticulture and other forms of agricultural lighting require application-tuned ratios of spectral content, high efficacy and long lifetimes. Whether you are interested... READ MORE