Light it up smartly: Sylvania Hallmarking its authority in the Middle East Market

Having successfully participated in the Gulf region's leading trade show and conference for metropolitan, architectural, theatrical and retail lighting solutions for the preceding couple of years, the global brand, Sylvania will exhibit its wares under the tagline “Light your world” at the Light Middle East. 

(Image: FELIO SYLVANIA)

Feilo Sylvania recently remodeled its brand strategy and will implement Sylvania as its international brand in the successive period, and concentrate on product branding in the separate ranges, as the well-established architectural lighting solutions of Feilo Sylvania maintain its prominence with the brand Concorde as the key product scope.

The company will show approximately 60 of their innovative lighting solutions, their latest technology described as SylSmart platform and varied general illumination devices, launched over the recent months. That will consist of low, mid, high, and ultra-high power LEDs.

Sylvania’s SylSmart Platform is a technology integrated with the luminaire making it simple to install in retrofit applications. SylSmart works precisely to ensure the main luminaire automatically recognize the other luminaires close by, and auto-commission themselves, corresponding with each other so that, when an individual is going through a space the lighting levels seamlessly rise in front of them and fall behind them. The lighting control structures, such as light levels and timers, can be fine-tuned through an intuitive, easy-to-use mobile app. By using SylSmart luminaires, end users can enjoy a commissioning free, wireless and intuitive lighting control solution at 30% less CAPEX than DALI and offering 34% greater energy savings.

Beacon TUNE, Sylvania’s first tuneable white LED spotlight from the Concord range will likewise be presented at the exhibition as it brings out the best in displays and exhibitions, with a high CRI of 90, making it the optimal lighting solution for Museums and Galleries.

The company will further display their 2016 introduction, an award-winning SylCone Retro range. The hand-blown glass lamp, available in three unique designs, integrates the latest LED filament technology to deliver a powerful yet efficient light source that depicts the warm radiance of traditional, incandescent lighting with color temperature of 2000K.

Speaking about new launches at the Exhibition, The Chairman of Sylvania Middle East Office MR. Rashid AL Noori said “We are thrilled to be exhibiting again this year. The Middle East is a vital market that appreciates Sylvania products, particularly the Concord variety. We’re going to show our new light fittings for specialized environments such as offices, museums and galleries, and our latest advances in intelligent lighting control systems that can decrease the energy usage. We had impressive results last year, and we’re positive this year will even be better.”

Being a gold sponsor of the event, Sylvania’s strategies this year, are tailored towards promoting their “SylSmart platform” and “Logic Solution”- Sylvania’s Light-as-a-Service model, directed at Middle Eastern Investors looking for intelligent ways to retrofit their businesses with no considerable capital spending. And to have Smart LED lighting solutions implemented on a costs-neutral basis.

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