According to LEDinside’s latest price survey, the LED research division of TrendForce, the global ASP of LED light bulb dropped slightly in June. Global ASP of 40W equivalent LED light bulb dipped 4.5% to US$19.9 with prices in the United States and Germany undergoing more prominent decrease. As for 60W equivalent LED light bulb, global ASP in June dipped 2.3% with prices in most countries on a downtrend.
LEDinside notes that prices in the United States experienced more drastic downturn in June. The lowest prices of 40W equivalent LED light bulbs in United States and Korea plunged below US$10. As for 60W equivalent LED light bulb, the lowest price in the United States slid below US$20 for the first time, making it the most cost-competitive area besides Korea. It also indicated how fierce the competition in the United States really was – all companies, including first-tier lighting firms, are proactive about making inroads into the LED lighting market.
LEDinside states that the global LED light bulb market is back on the right track: the focus shifts from the price competition to the pursuit of better price/performance ratio. It is estimated that after the transition period, LED light bulb market may enter the mature stage as products of high price/performance ratio become more popular and the prices become more consumer friendly.