2017-11-14

Soraa Brings an Architect’s Vision to Light in Johannesburg

Soraa announced today that the company’s VIVID lamps were chosen to perfectly illuminate the new City of Johannesburg Council Chambers in Johannesburg, South Africa.
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2017-09-29

Soraa Brings out the Colour in Tokyo Art

Soraa announced that Soraa VIVID™ lamps have been installed at the renowned Idemitsu Museum of Arts in Tokyo, Japan.
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2017-09-13

Soraa Beautifies L’Oréal in Jakarta

Soraa, the expert in high-quality LED lighting and illuminator of many the world’s most famous historical buildings, museums, hotels, and luxury retailers, announced it’s working with beauty giant, L’Oréal, known globally for makeup and cosmetics to haircare and perfume.
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2017-08-01

Soraa Brings out the Best in Glass at Tokyo Art Exhibit

Soraa, an expert in high-quality LED lighting and illuminator of many the world’s most famous historical buildings, museums, hotels, and luxury retailers, announced that its LED lamps were selected to illuminate Mika Aoki’s stunning glass arts exhibition at the POLA MUSEUM ANNEX in Tokyo, Japan.
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2017-06-01

Soraa Brings Health Store Philosophy to Light

Soraa, the world leader in high-quality LED lighting and illuminator of the world’s most famous historical buildings, museums, hotels, and luxury retailers, announced that its lamps have been installed at Dr. Pharmacy in Athens, Greece.
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2017-05-09

Soraa Expands into Directional Luminaires

Soraa, a specialist in GaN on GaN™ LED technology and illuminator of the world’s most renowned historical buildings, museums, hotels, and luxury shops, announces their expansion into the directional luminaire market. Soraa’s LED technology allows the slimmest, most versatile luminaires in the industry. Lighting specifiers can now confidently implement Soraa light—where and how they want it—with even more options.
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2017-04-19

Soraa Chosen to Vividly Illuminate One of the World's Largest Antique Galleries

Soraa, the world leader in GaN on GaNTM LED technology, announced that its VIVID LED lamps have been installed at historic M.S. Rau Antiques located in the French Quarter of New Orleans, Louisiana. With 25,000 square feet, M.S. Rau Antiques is one of the largest premier fine arts and antiques galleries in the world.
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2017-04-05

Soraa Lights Up Disruptive MESH Club in Johannesburg

Located in Rosebank’s trendy Keyes Art Mile, the MESH Club, Africa’s “first curated members club”, is now perfectly illuminated by Soraa’s GaN on GaN™ LED lamps.
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2017-03-23

Soraa LED Lighting Strikes the Right Balance of Shadow and Light In Perth

Soraa, the noted pioneer in GaN on GaN LED technology, announced that its LED lamps have been installed at the Shadow Wine Bar in Perth, Western Australia. The Shadow Wine Bar serves as a European dining oasis amidst the bustle of the busy Perth streets, providing patrons with a retreat for a leisurely drink, a pre-show meal or a late night supper.
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2017-03-20

California's Title 24 JA8: Soraa Has Your Back

Since January of this year, there has been a certain amount of confusion (not to say consternation!) among end-users of lighting products in California, as the new JA8 lighting standards have come into effect. For the first time, the California Energy Commission has adopted a requirement that all light sources in new home construction must be certified as high efficacy.
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2017-03-08

Soraa LED Lamps Illuminate Historic British Wine Cellar

GaN on GaN™ LED technology provider Soraa announced that its VIVID LED lamps have been installed at Berry Bros. & Rudd in London, U.K. As Britain's oldest wine and spirit merchant, Berry Bros. & Rudd have traded from the same shop since 1698. 
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2017-02-09

Soraa Brings Beautiful And Efficient Lighting To the World’s Oldest Public Museum

Soraa, the world leader in GaN on GaN™ LED technology, is honored to now illuminate the show-cases at the Ashmolean Museum in Oxford, England with its LED Optical Light Engines. The Ashmolean Museum has been a national treasure and U.K. institution for centuries. As the first public museum in the world, the Ashmolean Museum was opened in 1683, and displays art and artefacts from most of the world civilizations. The sight of the current building dates from 1845 and underwent a large renovation to introduce 39 new galleries in 2009.
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2017-01-17

Soraa Brings History To Life At Detroit Institute Of Arts

Soraa, the world leader in GaN on GaN LED technology, announced that its full visible spectrum LED lamps were installed at the Arts of the Ancient Middle East Gallery at the Detroit Institute of Arts (DIA) in Detroit, Michigan. Soraa’s LED lamps now illuminate historic artifacts dated from approximately 3000 BCE and 600 CE that map the rise of writing, trade, religions, cities, and empires in the early civilizations of the Middle East.
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2017-01-04

SORAA® Unveils Smart Warm White LED Luminaire at CES 2017

SORAA, the world leader in GaN on GaN™ LED technology and illuminator of the world’s most famous historical buildings, museums, hotels, and luxury retailers, today announces their entry into the consumer market with Helia, the healthy light environment for homes. Helia, which was named a CES 2017 Innovations Award Honoree, is situated at the intersection of health and smart home. It combines healthy and beautiful full spectrum LED lighting with a secure, expandable network of smart home sensors. The result is an intuitive, energy-efficient lighting system that brings the benefits of dynamic, natural sunlight indoors.
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2017-01-03

Sophisticated LED Illumination Brightens up Fitness Club in Singapore

Soraa, the world leader in GaN on GaN™ LED technology, announced that its LED lamps have been installed at the Gravity Club, a premium, invitation-only fitness club in the heart of Singapore’s central business district.
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2016-12-22

Soraa’s MR-16 LED Lamp First to Receive California’s JA8-2016-E Certification

Soraa, the world leader in GaN on GaNTM LED technology, announced today that it is the first company to have a complete line of LED lamps from MR16s to PARs certified JA8-2016-E under California’s new Title 24 lighting standard. Beginning January 1, 2017, all permitted new and retrofit construction projects will require JA8-2016-E certified lamps.
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2016-11-10

Iconic Nicolas Sursock Musem in Lebanon Lighting Modernized with LEDs

Perfectly lighting a renowned modern and contemporary art museum, Soraa’s LED lamps now illuminate the Nicolas Sursock Museum in Beirut, Lebanon. Built in 1912 by aristocrat Nicolas Ibrahim Sursock, the villa was given to the city of Beirut as an art museum upon his death. The Sursock Museum first opened its doors to the public in 1961 with a mission to collect, preserve and exhibit local and international art.
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2016-11-04

Soraa Signs Distribution Partnership with Envirobrite

Envirobrite is proud to announce its partnership with Soraa as a master distributor of Soraa products.
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2016-10-12

Soraa's LEDs Illuminate Two Million Years of History

Soraa, the world leader in GaN on GaNTM LED technology, announced that its LED lamps have been installed at the Western Australian Museum in Perth, Western Australia. Soraa’s exceptional LED technology illuminated the exhibit – A History of the World in 100 Objects, a collection of the British Museum.
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2016-09-12

Illuminating Art Gracefully with LEDs

Gabrielle Serriere, Senior Lighting Designer at ARCHITECTURE & LIGHT, a veteran designer in the lighting industry with more than 11 years of experience shares in this Soraa blog entry how to light up art galleries.
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2016-09-02

Soraa LED Lighting Perfects Sydney’s Spice Room

Soraa, the world leader in GaN on GaNTM LED technology, announced that its LED lamps have been installed at the iconic Spice Room restaurant in Sydney, Australia. Located in the Circular Quay area of Sydney, the Spice Room restaurant’s design is inspired by a rail trackside Indian street scene.
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2016-08-03

Soraa LEDs Illuminate Cinematic Couture Exhibition at Heritage Museums and Gardens

Soraa, the world leader in GaN on GaNTM LED technology, announced that its LED lamps illuminate some of the most recognized cinematic clothing on display at the Heritage Museums & Gardens in Sandwich, Massachusetts, U.S.
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2016-07-20

Soraa's LED Lights Bring to Life Madame Tussauds Wax Figures

Visitors can step into the spotlight with their favorite celebrities at Madame Tussauds San Francisco. Wax figures of iconic celebrities, such as Jennifer Aniston and Anne Hathaway, are perfectly illuminated with LED lamps from Soraa, the world leader in GaN on GaNTM LED technology.
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2016-07-07

Soraa Lights up Historic Staten Island Museum

Soraa, the world leader in GaN on GaNTM LED technology, announced that its LED lamps have been installed at the historic Staten Island Museum at Snug Harbor in New York. A former dormitory for sailors built in 1879, the sustainably built Museum now has a modern, minimalist interior that is respectful and reminiscent of the building’s history.
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2016-06-28

Soraa Discusses Color Enhancing of LED Sources

After Aurelien David, Soraa's Chief Scientist, released the last blog’s primer on the concept of color saturation, he takes a look at its implementation in products. For simplicity, David’ll talk about “enhancing” colors in this post—what he really mean is “increasing the saturation” of colors, an effect which tends to be well-liked in some situations.
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2016-06-23

Soraa LED Lights Animates Art Works in Hong Kong Hotel

Soraa, the world leader in GaN on GaN™ LED technology, announced its LED lamps were installed at the Hotel Stage in the heart of Kowloon, Hong Kong. More than just a hotel, the Hotel Stage serves as a quiet retreat amidst the energetic Yau Ma Tei neighborhood and a stage for local artists to showcase their work. Driven by this passion to showcase local art, the Hotel Stage required energy efficient lighting that could create a peaceful and tranquil atmosphere in the hotel’s exceptional communal spaces, as well as accurately render colors of the creative artwork.
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2016-06-08

Soraa Lights Native American Artifacts at Brinton Museum

Soraa, the world leader in GaN on GaN™ LED technology, announced that its full visible spectrum LED lamps have been installed in the new state-of-the-art Forrest E. Mars, Jr. Building at The Brinton Museum. The company’s LED lamps were chosen to illuminate, protect and accurately render the colors of rare Native American artifacts exhibited in the US $15 million 24,000 square-foot space, located in the foothills of the Bighorn Mountains.
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2016-05-27

Soraa LEDs Illuminate the“Fairy Grottoes” in Germany

Soraa, the world leader in GaN on GaNTM LED technology, announced that its LED lamps have been installed to illuminate the natural beauty of the mineral formations found in the Saalfred Fairy Grottoes in Thüringen, Germany. Through Soraa LEDs and an artist’s approach to lighting design, thousands of visitors can now see the subtleties in the incredible colors in stalagmites in the underground caverns.
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2016-04-29

Soraa Appoints Todd Antes as Senior Vice President of Marketing

Soraa, the world leader in GaN on GaN™ LED technology, today announced that it has appointed marketing veteran Todd Antes to the role of Senior Vice President of Marketing. Todd will report directly to CEO Jeff Parker and work closely with the sales and product development teams.
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2016-04-29

Soraa Wows Visitors at Lightfair International 2016 with LED Luminaires, Lamps and Accessories

Soraa, the world leader in GaN on GaN™ LED technology, today wraps up another exciting LIGHTFAIR International where the company displayed its full visible spectrum LED lamp and optical light engine lines; two new exquisitely designed, minimalist ambient LED luminaire series; Flicker FreeTM MR16s; and beam rotation and color enhancing SNAP System accessories. 
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 “As the demands on our customer’s fixtures become more challenging, we need to ensure our Color portfolio enables them to meet these demands. This increase in flux across several key colors will give our customers a significa... READ MORE

Samsung Electronics announced a new family of chip-on-board LED lighting packages, labeled the “Samsung D-series Special Color.” 

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