OSRAM SYLVANIA Survey Finds 1/3 of American Households Have Lighting Issues

The Discover LED Lighting survey from North American lighting leader OSRAM SYLVANIA finds nearly one third of American households surveyed have lighting issues in key areas of the home. Brightness, color and usage time are major lighting concerns in some rooms, and these issues could be easily fixed by upgrading lighting to LEDs. In fact, 90 percent of Americans surveyed that use LED lighting in their homes report high levels of satisfaction.

The Discover LED Lighting survey uncovers insights about LED light bulbs – specifically consumer adoption, behaviors and attitudes towards LED technology. The survey data reveals that there are still misconceptions about where LED lighting exists. In fact, more than half of Americans surveyed only associate LED lighting with holiday lights.

“With the phase-out of the most popular incandescent bulbs comes a new world of lighting for consumers,” said Pamela Price, retail marketing manager, OSRAM SYLVANIA. “While many consumers are not utilizing LED lighting in key areas of the home, those who do are extremely satisfied with the results. We are committed to providing a full portfolio of quality LED products to suit consumer needs in every area of the home.”

With consumer education as a top priority for OSRAM SYLVANIA, the company has launched the Discover LED Lighting campaign to help consumers learn more about the benefits of LED lighting. Through interactive infographics, videos and more, this campaign offers consumers the opportunity to learn more about LED lighting and also gives recommendations for upgrading to this new technology in every area of the home. For more information on the ways consumers can discover LED lighting, visit www.sylvania.com/Discover-LED-Lighting.

Additional findings of the 2014 OSRAM SYLVANIA Discover LED Lighting Survey include:

Consumer research trends

  • While we see brightness, color, and usage time surface as light bulb pain points in some rooms, for the most part, Americans aren’t researching how to fix this before heading to the store.
  • More than three out of four people surveyed (77%) have not researched the color of light the bulb produces.
  • Majority of consumers surveyed (63%) have not researched the total amount of time the bulb will last.
  • Three out of five consumers surveyed (61%) have not researched the brightness of the light the bulb produces.

Consumer LED light bulb usage

  • More than 2 in 5 Americans surveyed (41%) report that their household does not utilize LED light bulbs in the living room, kitchen, bedroom, or bathroom.
  • The room least likely to utilize LED light bulbs is the bathroom (52% do not use LEDs), followed by the bedroom (50% do not use LEDs), kitchen (49% do not use LEDs), and living/family room (44% do not use LEDs).
  • Americans who use LED light bulbs in their home report high levels of satisfaction for key lighting pain points.
  • Nearly all of Americans surveyed (93%) who use LED light bulbs in their home are most satisfied with the total amount of time the bulb will last.
  • Other areas of satisfaction include the brightness of the light the bulb produces (90%), the color of light the bulb produces (89%) and the price of the light bulb (74%).

Survey Methodology
The survey was conducted over a three-day period in the United States during October 2014. More than one thousand Americans over the age of 18 were polled online.

Disclaimers of Warranties
1. The website does not warrant the following:
1.1 The services from the website meets your requirement;
1.2 The accuracy, completeness, or timeliness of the service;
1.3 The accuracy, reliability of conclusions drawn from using the service;
1.4 The accuracy, completeness, or timeliness, or security of any information that you download from the website
2. The services provided by the website is intended for your reference only. The website shall be not be responsible for investment decisions, damages, or other losses resulting from use of the website or the information contained therein<
Proprietary Rights
You may not reproduce, modify, create derivative works from, display, perform, publish, distribute, disseminate, broadcast or circulate to any third party, any materials contained on the services without the express prior written consent of the website or its legal owner.

Tokushima, Japan – 25 January 2023: Nichia, the world’s largest LED manufacturer and inventor of high-brightness blue and white LEDs, is pleased to announce the additions of the NVSW719AC and NVSW219C-V2 to its industry standard ce... READ MORE

Pro9™ LEDs set the new standard for high fidelity (90 & 95 CRI min) LEDs   15% higher efficacy for 90 & 95 CRI LEDs 90 CRI light quality at 80 CRI LPW 95 CRI light quality at 90 CRI LPW Upgrade light quality without sacrific... READ MORE