EuroDisplay designed a new frontal projection system for a massive LED screen, it was installed in Milan, Italy, the company said it is the largest outdoor LED screen in Italy.

The enormous outdoor LED screen with a surface of almost 100sq m and a weight of 13 tons, was lifted up 50 meters by a huge 400 tons crane and fixed by 2 specialized technicians equipped with special climbing gear. The design had to ensure people from 50 meters to watch an amazing side view angle of 170° without any distortion.

Mr Fabio Aversa, Euro Display's Director of Sales, said it's a unique screen, it brings together one of the most remarkable locations in Italy, with the biggest advertising LED screen ever installed outdoor in the Country.

EuroDisplay's management software enables the LED screen to visualize hourly updated local/national weather forecasts, international news and live videos to attract audiences with updated and interactive content. And of course the LED screen is programmed to self adjust its brightness to any environmental conditions. Mr Aversa said.

The huge LED screen was installed in Via Alcide De Gasperi and it is visible from the highly trafficated freeway exit of Viale Certosa, the very first exit which leads downtown to the FieraMilanoCity Exhibition Centre.