Market Expansion Strategies of Taiwanese Manufacturers- Show Report LED Expo Thailand 2016

(Author: Ivan Lin, Editor-in-Chief, LEDinsidehttp:// Translator: Emma Chang, Editor, LEDinside)

LED Expo Thailand 2016 that took place from April 19-22, 2016 at IMPACT Exhibition and Convention Center in Bangkok, Thailand is the largest LED exhibition held in southeast Asia. Compared to Singapore’s economic role as a hub, the Thailand-based LED exhibition emphasizes more on creating business and market expansion opportunities for local manufacturers and international ones. Buyers are mainly local Thai manufacturers, foreign investors that focus on southeast Asian market. Along with quite a few buyers based in Vietnam and Singapore. Vietnam, at the same time, is also one of Taiwanese manufacturers’ targeting markets.

LEDinside interviewed several Taiwanese manufacturers and found each of them have unique market expansion strategies facing varied political and economic situations of countries with different market demands and preferences.

LED Expo Thailand 2016 that took place from April 19-22, 2016 at IMPACT Exhibition and Convention Center in Bangkok, Thailand is the largest LED exhibition held in southeast Asian district. (All Photos Courtesy of LEDinside)

Mean Well is a renowned driver manufacturer that offers drivers and power supplies for LED lighting systems. Many leading lighting manufacturers utilize the company’s drivers. At LED Expo Thailand 2016, the company’s stand also displayed logo of Taiwanese manufacturer Lextar, marking their cooperative relationship.

Mean Well is a renowned driver manufacturer that offers drivers and power supplies for LED lighting systems. Many leading lighting manufacturers utilize the company’s drivers.

Meanwhile, the company partners with a local company named K Light Energy. The stand displayed information of K Light Energy and the company logo, too. The nature of the promotion indicatess the approach Taiwanese manufacturers use to attract attention and amplify collaboration effects.

Everlight showcased products for varied applications, including LED streetlights and other outdoor luminaires.

Taiwanese leading manufacturer Everlight has the largest booth among Taiwanese exhibitors in LED Expo Thailand 2016. The company showcased products for varied applications, including LED streetlights and other outdoor luminaires. Down lights attracted many inquires as the market of downlight in Thailand and Vietnam continue to expand.

The company also focuses on horticultural lighting in southeast Asian horticultural market. Though it requires on-site deployment in many districts, it’s still a product line with great potential.  Everlight has collaborated with leading Thai manufacturer for LED display production and has secured a place in the local supply chain for display LEDs. Meanwhile, small pitch display LEDs products are also popular.  

Everlight’s UV LED products also interested many buyers at the exhibition. The company also supplies LEDs to local transportation industry, including LED light source used in bus, taxi, motorbikes.

Rainbow Light specializes in LED measurement and testing instruments. The company also expands its service by collaborating with German partners in manufacturing luminance measurement devices range.
 

Leading LED measurement manufacturer Rainbow Light specializes in LED measurement and testing instruments. The company also expands its service by collaborating with German partners in manufacturing luminance measurement devices range. Products that detect the color and category of clothing are also provided and have great potential in the markets of LED display and factory applications.

 
 

Taiwan Matsuo showcases in-house designed LED drivers and LED products include tube lights.

 

TCP displays LED filaments lights which interested many visitors at the exhibition. Compared to the products showcased by the company last year, including panel lights and tube lights, LED filament lamps are expected to have higher purchase rate at district market.

 

Billion Electric specializes in control system, offering intelligent power management system, indoor and outdoor LED drivers and other related solutions. The company has entered southeast Asian market for a while and has contact with many local manufacturers.

 

Bright Energy’s down light range has great potential in expanding market for local factories and logistics.

 

Taiwan Super Trend Lighting also showcases its LED filament bulbs this year at LED Expo Thailand 2016.

 

Other Taiwanese manufacturers include Ledlink Optics, Win Chance and Kenner material and System all showcased their unique technologies and focused on different markets.

Conclusion

Market expansion in southeast Asian countries is relatively challenging as demands and purchase process and popular products vary by countries. Therefore, cautious selection of local partners is key to success. The key to ensure payment is to cooperate with clients that have record of working with distributors.

Thai government is actively establishing energy saving policies as Indian government has gone very far in facilitating the application of LED lighting. Though Thailand’s market scale is not as big as that of India, the demand in LED tube lights, LED bulbs, LED lighting systems, down lights and horticultural lighting are expected to become a crucial market expansion district for Taiwanese manufacturers.

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