Hisense, which has been coming on strong in US markets of-late, claims to be able to deliver a notable step up from current displays, minus the five-figure price tags attached to 4K/Ultra HD and OLED at international CES 2013.

The sky-high cost of next-generation TV tech continues to be the elephant in the room and instead of trying to extricate it, Hisense it seems, is hedging its bets.

The company claims its U-LED tech outdoes LED in terms of dark field, contrast ratio, and overall image quality when displaying the same content. Contrary to other next-generation technologies, Hisense says its tech is ready for large-scale commercialization.

TVs featuring the technology will be available to “high-end users” in Central America following CES 2013.