Serenity LED Appoints New CEO

Serenity LED, a leader in the LED lighting industry, has announced that they have hired a new chief executive officer, Anthony Bianco. Bianco, the former president of Supreme Lobster & Seafood, has emerged from retirement to take over business development and day-to-day management of Serenity LED.

“We are extremely fortunate to have someone of Bianco’s caliber and experience step up to lead Serenity LED into a new era of growth,” explains Alex Capio, Co-Founder of Serenity LED ( “Serenity LED has grown its business rapidly since launching in 2009 and having somebody with Bianco’s management expertise will ensure we successfully implement our focused strategy and take advantage of the market opportunities ahead.”

Bianco, who was dubbed one of “the Lobster Baron’s of Chicago”, by the Chicago Tribune, is responsible for turning Supreme Lobster & Seafood Company into the largest seafood processor and distributor in the midwest. He is also a successful entrepreneur, a Service Air Force Veteran, and has held upper management positions in the areas of sales, operations and marketing. His passion is to bring the major savings in electricity and quality of Serenity LED lights into every commercial and residential property around the globe.

“It is a great honor to come back into the workforce to lead Serenity LED at this time because I believe what we do as a company helps businesses and everyday people save up to 92% on their lighting bill. At a time when people have to choose between paying one bill or the other, Serenity LED brings affordable, state-of-the art, and quality LED lighting solutions,” says Bianco. “I am proud to lead this vibrant company in their mission to develop longer lasting and quality lighting specially engineered to not heat or flicker unlike other light products out in the market.”

Serenity LED has created an LED lighting revolution with their everyday low prices for superior quality LED lights. At first look, their 5W Edison style LED light bulb looks like any ordinary bulb you can pick up at your local hardware store. At better examination you realize this LED bulb is anything but ordinary. Not only does their 5W bulb replace up to 75W, but it helps you save energy, its mercury free, it’s more efficient than CFL bulbs, it’s eco-friendly, and the best part is that they work with all types of dimmable switches. Their lead engineer Christopher Sass has developed and tested every one of these bulbs and is confident in offering up to a 3 to 5 year warranty on their commercial LED lights. Serenity LED’s lights are located in municipalities across the country, car dealerships, hospitals, commercial warehouses, military bases, schools and call centers. Some states also offer energy rebates for switching to LED lights, which make the return on investment profitable for several businesses. For more information on if you qualify for energy rebates or to learn more about Serenity LED, visit

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