Ikea launches its first smart LED strip at the right price

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The Ormanäs RGB LED smart light strip looks like it has the right balance of features. Images: Ikea

Ikea launched the Ormanäs, its first smart RGB LED light strip, in the Netherlands. The news comes by way of Dutch tech site Tweakers, which notes that the Ormanäs is a four-meter, or roughly 13-foot, dimmable Zigbee affair for €29.99 (about $32) that works with the company’s Dirigera smart hub. The light strip is only available in the Netherlands for now, but Ikea typically starts its rollouts there before bringing products to the US and beyond.

The strip is simple and, judging from the images on Ikea’s site, won’t have individually addressable LEDs like some of the fancier strips on the market — which means the whole strip will show only a single color at a time. Still, it supports multiple control methods like the Ikea Home app and the Ikea Styrbar remote as well as Apple HomeKit, Google Home, and Amazon Alexa smart home platforms (through the Dirigera hub). It also supports Google Home and Amazon Alexa. And being a fairly standard LED strip, you can cut it to length in designated places.

LED strips make fantastic under-counter lighting. Image: Ikea

The Ormanäs has a nice balance of features — it’s affordable, long, dimmable, and with Zigbee control, is likely to be very responsive. It’s rare to see a smart LED strip that ticks all of those boxes and also supports HomeKit and out-of-home control via the maker’s app — something the Dirigera hub improves on over Ikea’s now-defunct Trådfri Gateway.

Down the road, Ikea is planning to add Matter support to the Dirigera hub, which should make cross-platform setup a smoother process given the latest Matter update. That’s great for the smart home commodity market Ikea is targeting with cheap smart products like the $8 Rodret wireless dimmer switch or the Parasoll contact sensors it’s releasing next year. It would also mean the addition of Samsung SmartThings support.


TrendForce 2023 Global LED Lighting Market Analysis
Publication dates: February 10, 2023; July 31, 2023
Language: Traditional Chinese/English
File format: PDF and EXCEL
Number of pages: 100 (in each publication)

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