v2 Lighting Group, an innovator in the specification lighting market, is pleased to announce the appointment of Michael Shelly as the Central Regional Sales Manager. His industry experience and knowledge will promote v2 Lighting Group’s continued growth in the region.

“Our business continues to flourish and we are excited to have Michael’s attention and enthusiasm in supporting our professional representative network” stated Chris Varrin, CEO and founder of v2 Lighting Group.

Michael Shelly began his career as a Customer Service Representative. With the exception of a brief period where he successfully managed lighting sales for Rexel Electrical & Datacom in the Dallas/Fort Worth Area, he returned to continue his passion for lighting by working his way through the ranks of Architectural Lighting Associates. His professionalism and interest in the industry landed him in Specification Sales for Architectural Lighting Associates and later Texas Lighting Sales, where he established new sales territories and forged new relationships with clients and manufacturers.