The global leader in consumer augmented reality (AR) glasses, XREAL is starting general availability for XREAL One Pro, the company's most advanced AR glasses yet, beginning July 1. XREAL is finishing deliveries for its more than 10,000 pre-orders of XREAL One Pro and is offering special pre-order pricing through the end of June.

Built for power users, creators, and productivity seekers, XREAL One Pro features the industry's largest field of view (FOV) in consumer AR at 57°, ultra-thin lenses, and a re-engineered optical system that dramatically reduces overall size and ambient light interference. Compared to other AR glasses, XREAL One Pro delivers a brighter, sharper, and more immersive viewing experience, all while maintaining a sleeker form factor and the plug-and-play convenience that made the One Series a category standout. XREAL One Pro features new flat prism lenses that are 44% thinner than previous triangular birdbath lenses and produce a nearly 15% larger FOV.

XREAL is delivering its final rounds of One Pro pre-orders to customers throughout June before beginning general availability sales starting on July 1. General availability pricing for One Pro is $649 USD, €689 Euro, £579 GBP from XREAL.com, Amazon and BestBuy.com (with Amazon and BestBuy.com availability beginning later in July). XREAL is extending a limited time offer of pre-order pricing only from XREAL.com of $599 USD, €649 Euro, £549 GBP through the end of June.

To elevate the AR experience even further, XREAL has unveiled a new modular camera sensor called XREAL Eye, which brings native six degrees of freedom (6DoF) anchor capabilities to both the One and One Pro, along with taking first-person point-of-view photos and videos.

"With XREAL Eye, the One Series moves beyond head-tracked 3DoF to deliver a true-to-life 6DoF anchor experience," said Ralph Jodice, general manager of North America at XREAL. "You can now anchor a virtual screen anywhere in your environment and move around it just like a physical screen, walk past it, view it from behind, or get closer to expand the size. It's not just immersive - it's spatially real."

XREAL Eye's 6DoF anchor functionality dramatically enhances everyday use. Whether pacing during calls, walking on a treadmill, or shifting positions while watching a movie, the screen naturally adjusts to your movement, just like in the physical world. The experience is more dynamic, responsive, and intuitive than ever before.

XREAL Eye will allow XREAL to expand the One Series experience by unlocking gesture control, live streaming via XREAL Beam Pro, and adding multimodal AI and mixed-reality view stitching in the future. XREAL Eye pre-orders begin on XREAL.com today for $99 USD, with shipping expected to begin in July.

Since its debut, the XREAL One Series has seen overwhelming demand, with multiple sellouts and a record-setting wave of pre-orders for the One Pro.

In addition to customer enthusiasm, the One Series and its custom X1 spatial processing chip have earned critical acclaim — winning dozens of industry and editorial awards for innovation, display quality, comfort, and design. Media outlets and tech authorities have consistently ranked the One Series among the best AR devices available. The One Pro will only raise the industry's bar higher.

This momentum isn't just hype, it's been verified.

With One Pro general availability sales beginning July 1 and the expansion into modular spatial computing through the Eye accessory, XREAL continues to lead the AR category forward, not just in hardware, but in how people experience their digital content. 

TrendForce 2024 Near-Eye Display Market Trend and Technology Analysis
Release Date:2024 / 07 / 31
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