Super Bowl XLVI will come out with the signature LED lighting technology on the new 2013 Audi S7.

Audi LED headlights are the closest recreation of daylight available at 5500 Kelvin, helping drivers’ eyes perceive more contrast and experience less strain. Traditional lights take 0.2 seconds to engage, while LEDs are immediately activate, making driving safer.

In addition, LED lights use 50-percent less power from the alternator – which in turn reduces the load on the engine. They can also last the lifetime of a vehicle.

Enthusiasts can visit Audiusa.com to interact with LED-themed content and learn more about Audi’s signature technology throughout February. Besides, visitors to the Audi Forum in New York can explore an interactive LED-focused digital experience starts from January 29.