As per IT Home, tech media outlet Android Central published a blog post on July 9 reporting that Beijing-based VITURE Inc. has unveiled its new Luma series of XR smart glasses. The lineup includes the Luma, Luma Pro, Luma Ultra, and the upcoming flagship model, Beast.

The Luma, positioned as the entry-level model, is priced at USD 399. It features 1200P resolution, a 50° field of view, 1000 nits of brightness, and supports myopia adjustment up to -6.0D. Shipping is expected to begin in September.

The Luma Pro, priced at USD 499, builds upon the Luma with dynamic lighting effects, a front-facing RGB camera, magnetic charging, and multiple size options.

The Luma Ultra, targeting high-end and enterprise markets, sold for USD 599. Equipped with Sony’s Micro OLED screen, it increases brightness to 1250 nits, and supports 6DoF, gesture control, and dual depth cameras, which is expected to hit the market in August.

The flagship model, Beast, is fitted with 1200P resolution, 1250 nits brightness, and a 58° field of view. It is characterized by dynamic color tuning, a full-metal body, built-in camera and microphone, and debuts the proprietary VisionPair 3DoF display customization technology.

VITURE is a China-U.S. cross-border XR tech company founded in August 2021 by former employees from Google and Apple, with headquarters in San Francisco and Beijing. The company focuses on the development, production, and sales of consumer-grade XR devices, with a market positioning in the premium segment.

In May 2024, VITURE released the VITURE Pro AR glasses, featuring a split design, weighing only 78 grams, and supporting electrochromic dimming and diopter adjustment for a more comfortable viewing experience. With a Micro OLED display, the glasses offer 1000 nits of perceived brightness, a 120Hz refresh rate, and simulate a 135-inch screen at 10 feet, delivering a highly immersive visual experience.

Notably, VITURE completed a tens-of-millions-yuan seed round and a Series A round exceeding USD 10 million in 2022.

(Photo credit: VITURE)

TrendForce 2024 Near-Eye Display Market Trend and Technology Analysis
Release Date:2024 / 07 / 31
Languages:Traditional Chinese / English
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