Everlight expects to see promising Q3 prospects in mainland China , with LED lighting projects to peak there.

The firm posted US$ 52.56 million in August revenue, a two-year high, with Q3 operations expected to better the second one.

An executive pointed out that 8% of corporate revenues in the first half came from LED lighting, with such figure to exceed 10% annually, and rising gross profit margin (GPM) in the second half also relying on LED lighting due mainly to predicted increasing shipments.

The company has been ambitiously deploying cross-strait sales channels in recent years, targeting to distribute LED lighting through 3,000 outlets to be set up there.

However, 80% of LED light bulbs in China are generic with only three month supply but priced extremely low, a major obstacle to promoting Everlight products there.

The executive said the firm is mapping counter strategies but needs time to adjust mainlanders’ consuming habits, with current tactics being building brand value and product exposure in China.

According to insiders, Everlight is establishing sales channels in China via governmental tenders, LED street lighting, LED lighting for commercial use as for hotels and department stores, and residential applications.