LEDinside: Global LED Bulb ASP Up in August

Global 40W equiv. LED bulb Average Selling Price (ASP) increased slightly by 1.7% in August 2013 to US$ 15.7, according to a recent bulb retail survey conducted by LEDinside, a research subsidiary of Trendforce. Global introduction of new products for August was low. Global 60W equiv. LED bulbs ASP dropped slightly by 2.9% to US$ 21.9. Price drops were most obvious in U.K. 

LEDinside’s observations of LED bulb retail price revealed that as of this year, LED replacement bulbs for the standard 40W incandescent bulb global ASP slid 20% while LED replacement bulbs for 60W incandescent bulbs had a global ASP decrease surpassing 25 percent. Compared to 2012, the price drop for LED bulbs has increased considerably with the price difference between similar products from different manufacturers shrinking. LEDinside believes that top lighting brands’ fast price falls are urging regional markets to speed up regulations and market integrations. LEDinside predicts there is still room for global LED ASP to continually decrease in 4Q13. 

Global ASP for 40W equiv. LED bulb fluctuated

Global 40W equiv. LED bulb ASP was up by 1.7% to US$ 15.7 in August 2013. 

The ASP in UK increased 6.4% in August. Prices for pre-existing products fluctuated with some prices edged upwards while others with lower prices experienced a halt in sales. Aside from this, decrease in exchange rates also lead to price inflations.

  • Germany ASP for August grew 3.4% and prices for pre-existing products fluctuated. The increased price inflation was mainly due to mostly caused by dropping exchange rates. 
  • In the U.S., prices rose slightly by 1%. Some of the pre-existing products receded temporarily receded from the market, while remaining products experienced price fluctuation in price. There were no new products introduced to the market.
  • Japanese 40W equiv. LED bulbs prices dropped by 4%. Pre-existing product prices steadily decreased, some more than others due to promotion leading to more significant price drops. 
  • LED bulb ASP in Korea was up 0.9% for August with no price changes in pre-existing products, while drops in exchange rate lead to price rise. 
  • In China and Taiwan 40W equiv. LED bulb ASP for August remained the same with prices around US$ 10.2 and US$ 11.9 respectively. Prices for pre-existing products in these two regions did not change and no new items were introduced this month. 

In UK 60W equiv. LED bulb ASP dropped below US$ 20

Global 60W equiv. LED bulb ASP dropped slightly by 2.9% in August reaching US$ 21.9.

  • UK had the most apparent price drop of 14.4% to around US$19. Some pre-existing products temporarily stopped sales while others experienced fluctuation in price. 
  • In Japan, prices decreased by 2.9% to US$ 21.5. Pre-existing products prices fell steadily had a steady dip in price and no new products were introduced for this month. Korean August LED bulb ASP rose by 0.9% in Korea for the month, and prices for pre-existing products experienced no change in price. 
  • Rising prices were mainly caused by decreased exchange rate. Germany’s LED bulb ASP increased 0.3%. Pre-existing products prices in the country either remained stable or dropped slightly. The price uptick was caused by decreased exchange rates. 
  • LED bulb ASP in U.S. dropped slightly by 2.4% with some pre-existing products receded temporarily from the market, while others either maintained a steady price or experienced price decrease. No new products were introduced this month. 
  • Aside from this August ASP in China increased by 1.6% as pre-existing products maintained stability, while the drop in exchange rates triggered price inflations. 
  • Taiwan 60W equiv. LED bulb prices dropped by 4.6%, while prices of pre-existing products remained stable. The price falls was mainly due to increasing exchange rates.

LEDinside Observations –LED lighting price trend down expected for overall regional markets 

LEDinside observed particular regions during August, such as Europe temporarily halted sales of certain products, while others experienced price fluctuations. Overall, the market is currently in an integration phase where brand named manufacturers are launching new products while adjusting specifications of older products. Each region employs different product and pricing strategies. 

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