Samsung Electronics today announced its partnership with the 2025 Asian World Film Festival (AWFF) as the festival’s official display technology sponsor. This year’s event — held November 11–20, 2025 in Culver City, California — will include screenings and key events presented on Samsung’s Onyx Cinema LED screens at the Culver Theater, the festival’s official venue.

Now in its 11th year, the Asian World Film Festival brings together acclaimed filmmakers and award-contending titles from across more than 30 Asian countries, serving as a cultural bridge between East and West. By supporting AWFF, Samsung underscores its commitment to advancing cinematic innovation and empowering creators through technology that enhances visual storytelling.

“Samsung is proud to support the Asian World Film Festival and celebrate filmmakers who are redefining storytelling on the global stage,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “Through Samsung Onyx, audiences can experience cinema with a level of precision and realism that mirrors the director’s true intent.”

Elevating the Cinema Experience with Samsung Onyx

Samsung’s Cinema LED Onyx screen will take center stage at AWFF, transforming how audiences experience films at the Culver Theater. Key moments — including the opening and closing films and the awards ceremony — will be presented in Onyx auditoriums, where the festival’s cinematic artistry meets Samsung‘s cutting-edge innovation.

As the world’s first DCI-certified cinema LED display1, Samsung Onyx redefines the moviegoing experience by replacing traditional projection-based systems with advanced LED technology that delivers vivid color, true black levels, and exceptional brightness. The result is a brilliantly immersive HDR viewing experience that faithfully preserves each filmmaker’s creative vision, ensuring every detail is seen just as it was meant to be.

“The Asian World Film Festival is dedicated to showcasing the highest standards of cinematic excellence,” said Georges N. Chamchoum, AWFF Executive Director. “Partnering with Samsung allows us to deliver the next-generation viewing experience that elevates the artistry and visual storytelling of every film we present.”

The Culver Theater features four Samsung Onyx Cinema LED auditoriums and one Samsung The Wall 8K LED auditorium, making it one of the most advanced LED multiplexes in the world.

Leading Industry Dialogue on the Future of Cinema
As part of its ongoing commitment to advancing cinematic innovation, Samsung Electronics will host a panel discussion, “Redefining the Cinema Experience with Samsung Onyx,” in collaboration with the Asian World Film Festival on Saturday, November 15, 2025, at the Culver Theater.

The session — featuring a panel of leading filmmakers, cinematographers, and industry experts — will explore how LED display technology, including Samsung Onyx, is redefining the creative and technical frontiers of filmmaking. Discussions will focus on how advancements in color accuracy, contrast and dynamic range are empowering directors and cinematographers to bring their stories to life in new and immersive ways.

A Shared Commitment to Innovation and Artistry

Beyond the festival, Samsung Electronics continues to drive innovation across the global cinema industry as well. Earlier this year, the company introduced the new Onyx (ICD model) — the latest evolution of the world’s first DCI-certified LED cinema display — at CinemaCon 2025 in Las Vegas.

The upgraded Onyx combines brilliant HDR performance with peak brightness of 300 nits, frame rates up to 120Hz in 4K2, and precise DCI-P3 color accuracy, delivering ultra-smooth motion and lifelike visuals in every frame. Its scalable design, available in 5-, 10- and 14-meter sizes, allows theaters to maximize screen size without sacrificing image quality, while an industry-first 10-year warranty ensures reliability and long-term value.3

Through these innovations, Samsung is redefining the cinematic experience — empowering filmmakers, exhibitors, and audiences to experience the emotion, color, and detail exactly as it was envisioned.

(Photo credit: Samsung)

TrendForce 2026 Global LED Video Wall Market Outlook and Price Cost Analysis
Release Date: 30 September 2025
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