ams OSRAM has entered into an exclusive brand licensing agreement with the Chinese company Ziwooo Biotechnology (Suzhou) Co., Ltd. under the OSRAM brand licensing program. This marks the first collaboration to expand the OSRAM brand into the Health & Beauty product segment, with a strong focus on Greater China, further Asian countries, Australia, and New Zealand.

A strong partnership for mutual growth
The partnership leverages the globally trusted OSRAM brand and Ziwooo’s advanced capabilities in phototherapy and consumer health devices.
Ziwooo Biotechnology, a company with headquarters in Taicang, Suzhou, China, gains exclusive rights to introduce OSRAM-branded health and beauty products, strengthening its market position and accelerating its cross-country expansion into Greater China, APAC, Australia, and New Zealand. “Ziwooo Biotechnology is proud to partner with ams OSRAM to bring premium health and beauty products to Greater China, APAC countries, Australia, and New Zealand. The OSRAM brand inspires us to deliver innovative therapy solutions,” says Shang Yuan, President Ziwooo

There are as well benefits for ams OSRAM: The partnership positions the OSRAM brand in the Health & Beauty sector, reinforcing its presence in new consumer markets. “With Ziwooo Biotechnology, we found a trusted partner who is expanding the OSRAM brand into Health & Beauty for the first time. This marks a forward-looking step to position the brand wherever health and well-being matter most,” explains Anne Hoberg, Growth Strategy Lead IP Offerings at ams OSRAM.

By combining the excellent reputation of the OSRAM brand with Ziwooo’s innovation and execution power, both companies aim to establish a new benchmark for quality in technology-driven health and beauty products. All products will carry the trusted OSRAM brand and, accordingly, meet stringent quality standards while being fully developed, produced, and marketed by Ziwooo Biotechnology.

Product launch in February 2026
Ziwooo will roll out a dedicated OSRAM-branded Health & Beauty portfolio, including:

• Red-light therapy and massage wearables
• UVB skin therapy devices
• LED therapy solutions
• Depilators

About the OSRAM brand licensing program
In 2025, ams OSRAM established its dedicated IP Offerings business to expand the OSRAM brand into new product categories. The recent partnerships with EURES GmbH for consumer batteries in the home segment, and now with Ziwooo Biotechnology for Health & Beauty, demonstrate the strategic evolution of the company’s global brand licensing strategy. These new collaborations complement the established licensing business of ams OSRAM while marking important steps toward expanding the OSRAM brand into new and promising segments.

(Photo credit: ams OSRAM)

TrendForce 2026 Infrared Sensing Application Market and Branding Strategies
Release: 01 January 2026
Format: PDF / EXCEL
Language: Traditional Chinese / English
Page: 168

TrendForce 2025 Deep UV LED Market Trend and Product Analysis
Release: 31 March, 30 September 2025
Language: Traditional Chinese / English
Format: PDF / EXCEL
Page: 50-60 / Semi-Annual