2014-01-30

GE: How Colours and Light Influence the Purchasing Process

In 1973 the marketing guru, Philip Kotler stated that noise, shapes, smells and colours helped to draw attention, transmit messages and create feelings that increased the likelihood of purchase. Since then, marketing has moved on in all senses and the reproduction of colour has become a key differentiating factor in the retail sector. In sensorial marketing, light is one of the most important factors in the purchase experience.
Continue reading

ams OSRAM advances its proven EVIYOS microLED technology to next-gen slow-and-wide AI optical interconnects, demonstrating ultra-low-power at high speed and moving toward product development “We industrialized microLED arrays at scale wi... READ MORE

microLEDs: from headlamps to the data center When we think about the evolution of AI technology, developments in machine learning and large language models come readily to mind, as do the latest graphics processing units (GPUs), high-bandwidth... READ MORE