The growing smart home industry and intensifying competition has created new market situations, according to a Chinese language media CBN.com report. Apple has released its first smart home management App HomeKit at the company’s Worldwide Developers Conference (WWDC) in early June this year. The company is developing partnerships with numerous top lighting manufacturers on the smart home project.

Royal Philips, FC Bayern Munich, the German soccer champions, and its home stadium Allianz Arena, today announced a partnership that will make the stadium the first in Germany and the largest in Europe to feature a dynamic light show made possible by energy efficient connected LED lighting. As part of a three-year agreement, Philips will also become a sponsor of the Allianz Arena and the official lighting partner for FC Bayern Munich.