Soccer fans long anticipated 2014 Brazil World Cup games has taken the globe by storm. Many fans might have noted the LED ad displays decorating the 12 stadiums at Rio de Janeiro. The displays are actually the works of Chinese manufacturer Aoto Electronics.

When soccer teams from Brazil and Croatia run out on the pitch in São Paulo on Thursday afternoon, they will kick off one of the biggest sporting events in history, according to a latest GE blog entry. The cumulative television audience for the world’s largest soccer tournament is estimated to top 3 billion. The final at Rio de Janeiro’s Estádio do Maracanã on July 13 could be one of the most watched TV broadcasts in history.