The shipped amount of ceiling light in 2014 accounts for 38% of the total shipment value of all lights in China lighting E-commerce market, ranking first place with the highest shipments among all lighting products, according to the latest “2015 Chinese Lighting E-commerce Market Analysis” released by LEDinside, a research subsidiary of the Taipei-based market intelligence company TrendForce.

A common scenario since the emergence of e-commerce has been consumers jotting down product serial numbers and brands they like, only to purchase them online at a cheaper price. Online the same merchandise sold in a physical retail shop is often marked at a lower price. Thus, price has remained the main factor taken into consideration.