Advanced lighting, front and back: Osram is represented in the BMW M4 Concept Iconic Lights not only with laser light in the headlights but also, and for the first time, with OLEDs (Organic Light Emitting Diodes) in the tail lights. These area light sources enable the lights to be made in any shape, opening up completely new design options. “The show car is an important milestone for our OLED strategy. As a leading supplier Osram wants to have a presence on the road with a series OLED product from 2016 onward”, said Marc Lünnemann, the man responsible at Osram for OLED business.