Founded in 2014, Which LED Light, is a website in UK that offers different brands LED bulb price comparison information to end consumers, designers, and installers. To ensure only good quality LED products are recommended on the website, only products that have been tested in International Laboratory Accreditation Cooperation (ILAC) certified labs are offered on the UK-based company website. The company’s Commercial Director Rory Wilding recently spoke to LEDinside about the company’s business model and how interested manufacturers can submit their products for review.