The place is internationally famous: Lech am Arlberg in Austria is a picture-postcard skiing location surrounded by an impressive mountain scenery, up to 2,809 meters above sea level. What is less widely known is the fact that some 1,500 people live in Lech. Some more figures: 8,300 hotel beds are available; the small village located on the banks of the Lech rivulet at the foot of the mountains raggedly towering above it boasts almost one million overnight stays every year. Lech lives on tourism, and instead of simply relying on its exquisite location, the village sets great store by enthusing its guests anew every year.