Intel on March 13 announced that the company will purchase Mobileye, a global provider of advanced driver assistance system (ADAS). This deal is worth US$15.3 billion and is another indication that major semiconductor manufacturers are aggressively jockeying for a favorable position in the fast growing automotive electronics market. TrendForce states that after the merger, Intel will be able to combine its hardware products such as high-performance computing chips and IoT solutions with Mobileye’s image processing algorithms for autonomous driving systems.