Department store lighting is crucial to guide shoppers to make purchase decisions. Well lit inviting Retail store entrance areas draw in customers inside and encourage walk-ins. appropriate accent lighting in window displays attract attention, allow customers to quickly recognize, generate preference and choose among products, evaluate merchandise and read price tags, care tags and other instructions.

The Punctoled product range from Osram scores in basic retail trade applications thanks to its outstanding price-performance ratio and short payback times. The family is now being added to with the track spotlight Punctoled Track and the directional spotlight Punctoled Spot. Both are ideal for simple accent lighting in the shop sector and feature good colour rendering and high levels of uniformity.