As Artemide continues to experience exponential growth across North America, Vice President of Sales, Claude Blache, recognized the need to redefine their approach, embracing the sales model to its fullest potential.  Artemide is enhancing its presence in all segments of the lighting market to sustain its brand awareness, leading position and current sales growth. The company’s focus is to strengthen its presence in the Architectural and Design sectors, fostering current relationships and developing new ones.