In 1991, Chen Chao-cheng established SEEDDESIGN, a high-end interior lighting design company. The Taiwan based company attracted many visitors to their booth at the Taiwan International Lighting Show 2014 with their simple, elegant, and practical lighting designs. Lin Jiaqi, marketing specialist at SEEDDESIGN, speaks about the company’s lighting concept and future direction. 

AIR Urban life is crowded and hard to breath. AIR, inspired from the floating cloud with a wing-like appearance, is designed to release the burden on you and the earth. LED as the luminant, AIR saves 80% energy compared with incandescent. AIR is available in 3 sizes--Dia. 17cm, 22cm, 35cm. SQUARE Square is always essential to the design of simplism. The New SQUARE is an evolution of the old halogen SQUARE. New SQUARE is smaller and smarter. It uses LED for less power consumption and save 80% of energy. Coated finish instead of plated ...