In part one of smart lighting article series, LEDinside addressed traditional lighting manufacturers’ profit-oriented business strategies as one of the main factors driving the development of smart lighting products. As mentioned in part one of these series, lighting manufacturers will have to turn to smart LEDs as a method to generate sustainable revenue, which ABI Research projected could increase overall LED revenues by 30% in 2020. In this article, LEDinside will explore how budding Internet of Things (IoT) has spurred none traditional lighting manufacturers to enter the smart lighting market, which has led to growing cross-industry collaborations.

Three out of six Chinese LED lighting manufacturers found themselves in an“awkward” financial situation in 2014, with many reporting plunging net profits in their recent fiscal report.

Qisda, one of the few Taiwanese contemporary designer lighting manufacturers, is known internationally for its industrial design. The company emerged as the top global luminaire designer at the 2010 iF Design Award China, winning four awards with its QisDesign brand LED lamps. QisDesign was also a big winner at the 2010 Red Dot Awards, nabbing the grand prize and clinching the most number of awards in Asia. In the following year, the company’s Coral Reef LED lamp was bestowed with the Best of the Best Award at the 2010 Red Dot Award. Qisda’s senior manager Jiung-Cheng Pan talks to LEDinside on the company’s marketing strategy in the European market.