Observations of the 2013 Guangzhou International Lighting Exhibition showed the LED lighting industry is maturing; exhibitors have comprehensive product lines, improved creativity, and big companies are becoming even bigger, said Lextar Electronics Chairman David Su in an interview in June. Lextar will continue to organize its product line and operation structure as the lighting market grows and the backlight market eases. According to Su, vertical integration is becoming a trend in the LED industry with more diverse integration methods. The aim of Lextar’s vertical integration is to establish a product pyramid structure with large end-product revenues.