CES 2009: Hisense showcases the world’s thinnest 42 inch LED TV

Hisense, as China's leading home appliance brand, was awarded the "Global TV Brand Top7" due to its 42 inch LED LCD TV at CES 2009. Hisense has now become the most famous Chinese color TV brands by winning this honor. Hisense was also awarded "Top 10 CE Brand From China" for the third consecutive year. At the same time, Hisense also successfully defended "Global CE Brands Top 50" award.



At CES 2009, Hisense LED TV TLM42T08GP, with 55mm thickness, is one of the world's thinnest 42 inch LED TV. It uses auto background light control to improve display quality, reduces electricity consumption by 30 percent and achieves a minimum output power of 50 watts, enabling the service life to reach 100,000 hours. In other words, if you use it 10 hours a day, it can be used for more than 20 years. For Hisense products with LED background lighting, the material for molds is all in compliance with ROHS standards, which is recyclable and non-spraying so that it is a true "green" product -- no radiation, no lead and no Hg. Moreover, the color deoxidization performs very well with rich color display.

Currently, there are only five enterprises worldwide applying large-size LED background light control molds to products. Hisense, as the only Chinese company, is among those five. This is the first time that domestic corporations stand in the same line with the international giant on researching and developing the key technology of flat panel TVs.

Hisense's vice president Mr. Guo Qingcun stated: "These awards for Hisense are closely connected with Hisense's internationalization strategy". In 2008, the Hisense brand internationalization process continued to progress. Hisense has made outstanding achievements in the global market, as figures show that from January to October 2008, Hisense flat panel TV exports in units increased by 183.7 percent compared with the same period last year, with the total sales volume nearly doubling. In the domestic market, Hisense flat panel TVs continue to be the No. 1 brand, a distinction they have enjoyed for five consecutive years.

About Hisense Group

Hisense is a large professional electronics and information corporation based in China. Founded in 1969, Hisense is now a well-known national high-tech enterprise. Hisense is structured into six sectors: multimedia, home appliance, communication, IT, real estate and service.

Hisense rates No. 1 in the 500 Most Competitive Chinese Enterprises. It owns 40 plus companies with total assets of USD 3.14 billion. In 2005, Hisense acquired a 26.43 percent share of Kelon, becoming Kelon's largest shareholder. Up to now, Hisense has a powerful annual product capacity of 16.1 million color TVs, 9 million air-conditioners, 10 million refrigerators, 700 thousand freezers and 4.7 million mobile phones.

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