Smart Eye, the leading developer of DMS software for the automotive industry, has been selected to supply its DMS technology to a new customer, a Japanese vehicle manufacturer.
The nomination was secured through a collaboration with a large global Tier 1 supplier. This marks the first time the OEM sources Smart Eye’s DMS software, selecting the company’s technology for two vehicle models across its lineup, with alcohol impairment detection included as part of the DMS delivery.
The new vehicles featuring Smart Eye’s technology are scheduled to go into production in 2028. The estimated revenue for the order is SEK 50 million, based on product life cycle volume projections. The estimated value over the product lifecycle from possible additional design wins with this OEM is SEK 200 million.
“We are gaining market share on the important Japanese market, adding another OEM to our list of clients.” said Martin Krantz, CEO and Founder of Smart Eye. “The thing that excites me the most about these design wins is that we’re gaining traction for our newly developed intoxication solution. Three features are crucial for improving car safety with DMS: drowsiness, distraction and intoxication. This year, impairment detection is emerging as the latest battlefield in the DMS market. More market traction is to be expected, both from new and existing customers, as this upgrade is available across Smart Eye’s DMS customer base.”
Smart Eye has now received a total of 370 design wins from 24 OEMs. The combined estimated lifetime value from current design wins is now larger than SEK 8.775 billion. The estimated value over the product lifecycle from possible additional design wins with all OEM customers is SEK 5.705 billion.
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