Verbatim LED Lamps Available in Wholesale & Retail Channels

Verbatim LED lighting, sometimes known as solid state lighting, will be available in wholesale and retail outlets throughout Australia in early 2011. Initially, Verbatim plans to sell lamps focused on the domestic lighting market with the most common shapes and base fittings including A-lamps, candle lamps and directional MR16s, with E14, E27, GU5.3 and GU10 bases. The products will be suitable for direct replacement of incandescent and halogen and compact fluorescent lamps. Typical energy savings will be up to 80%, compared with conventional lighting and the products will have much longer life of around 35,000 hours, equivalent to 16 years at 6 hours per day, depending on operating conditions.

The first family of lamps is based on a blue light-emitting chip LED technology. They will be competitively priced, available in warm white with cool white models available later. The next generation of lamps, planned for 2011, will use a violet light emitting chip with red, green and blue phosphors. These products, also in warm white, will offer further improvements in CRI with a typical average value of 98. This is very close to natural light. Verbatim's parent company, Mitsubishi Chemical Company (MCC), manufactures both phosphors and LED chips and has decades of experience in developing these technologies.

MCC is working with partners to develop complete lighting solutions that include fixtures and electronic control of both brightness and colour rendering through simple, user-friendly interfaces Benefits of LED lights are extensive and are summarised below;

• Improved efficiency and low power consumption
• Longer life – 35,000 hours
• No mercury, environmentally friendly
• Low heat
• No UV
• No IR
• Dimmable
• Instant on
• Colour temperature tuneable from 2700k to 5000k
• Reduced maintenance costs due to reduced re-lamping
• Warm white light or cool daylight to suit most domestic designs and requirements
• Flexible format – all shapes and sizes
• Indoor and outdoor applications

For distribution opportunities or sales enquires please contact
About Verbatim
Since 1969, Verbatim has been shaping the development of data storage technology – from Floppy Disks and Magneto-Optical storage media, CD and DVD formats to the latest High Definition media Blu-ray. Moreover, Verbatim offers high quality products in the field of Portable USB Drives, Flash Memory Cards, SSD and External Hard Drives in 4,57cm (1,8“) Pocket, 6,35cm (2,5“) Portable and 8,89cm (3,5“) Desktop-Format as well as a broad variety of computer Accessories. Verbatim is a subsidiary of Mitsubishi Chemical Group and benefits from the outstanding research and development department. With these innovations Verbatim has played a key role in shaping the storage media market. Ultra-strict quality controls during the manufacturing process ensure the high quality of Verbatim’s products, which have been the winners of numerous international comparative tests. The company is the worldwide market leader for Optical Media.

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