Brand Neue Corp. has announced the Company will simplify its product line and focus more exclusively on the LED Lighting Products and Solutions opportunity inherent in its newly formed InteLEDgent Lighting division. To facilitate planned growth, Brand Neue has re-located its corporate head office from Bentonville, Arkansas to Las Vegas, Nevada. Also, the Company announces the resignation of President John J. Ryan III.

“As evidenced by marketplace and manufacturer interest in our LED Lighting division, Brand Neue management has decided to concentrate boardroom, field and financial resources on a more refined product line-up, and accelerate growth of our LED division,” says Kevin LaBranche, Manager of Marketing and Distribution for Brand Neue. “The LED opportunity is vast, and immediate, and the Company is uniquely positioned to advantage an LED opportunity in excess of $12B per annum in the domestic market alone. This decision we feel is in the best interest of our shareholders.”

The US Department of Energy is looking closely at LED technology, and has a goal of reducing energy used for electric lighting in all categories, by 50%, or $27.5B over the next three years. InteLEDgent LED products offer both the performance and energy-savings required to meet DOE requirements and still maintain tough industry standards. North American consumers and retailers are preparing for a government legislated transition away, beginning in 2012, from energy-inefficient incandescent bulbs, and toward energy-efficient alternative lighting solutions like LED (light emitting diode).

“Brand Neue’s founding philosophy of developing innovative new products and introducing them to the marketplace remains firmly entrenched, but that philosophy has more-or-less self-
directed to be more singularly focused on LED Lighting and other technologies and innovations that represent sea-change opportunities in their sectors,” adds LaBranche.

Brand Neue management and the Company’s board of directors wish to thank Mr. Ryan for his foresight and contribution to the development of Brand Neue, and wish him continued success in his many endeavors.

Changes to the Brand Neue product line will be announced in the coming days or as news becomes available.