LG Electronics Energy Star Products Chosen for U.S. Proud Green Home Net Zero Project

As the major "ENERGY STAR Technology Provider" for U.S. home remodeling media company Proud Green Home, LG Electronics USA is playing a key role in this unique project that features techniques, products and designs to create a sustainable home for the future.

The Proud Green Home at Serenbe project is a design-build collaboration located in the sustainable community of Serenbe, Georgia, just south of Atlanta, sponsored by LG Electronics and other partners focused on sustainability. From its ENERGY STAR "Most Efficient" qualified LG refrigerator, washing machine and LED TVs to its LG HVAC system and PV Panels, the Proud Green Home is a showcase of energy efficiency. 

The community of Serenbe is built around sustainability: everything from the home's methods of construction to the organic produce on the tables breathes sustainability.  This philosophy encouraged Luis Imery, founder of The Imery Group (www.imerygroup.com) and designer/builder of Proud Green Home, to make Serenbe the home of their net zero project. They partnered with LG Squared Inc., a residential designer, to provide creative support in building the ideal home. A number of LG products were selected to help achieve net zero efficiency.

"Environmental sustainability is a core business principle at LG," said LG USA President and CEO Wayne Park. "The Proud Green Home is a perfect example of what can happen when like-minded companies and individuals come together to do something great for the planet." For energy systems, the project employed LG solar panels and utilized HVAC systems to reduce energy consumption. 

Spread across the home's media room, living room and master bedroom are LG's 55- and 60-inch class (54.6- and 59.8-inch diagonals) LA8600 LED HDTVs with Smart TV. These are among more than 60 other LG TV models – more than any other brand – to be designated as ENERGY STAR "Most Efficient." The LA8600 include LG's innovative technologies such as the "Intelligent Sensor," which saves energy by automatically adjusting the display brightness according to the viewing environment. All 2013 LG LED TVs are ENERGY STAR certified.

The Proud Green Home at Serenbe opens in August 2013. There are plans to monitor the usage of the home once the family moves in, providing the developers with vital information on the projects efficiency. This data will impact future building projects that aim for increased sustainability as the focus on net zero homes continues to grow.

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