Philips Outlines Egypt Market Strategy for 2015

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Having established a foothold in the Egyptian market, Tamer Abol Ghar, CEO of Philips North East Africa, recently spoke Egypt media Daily News about the company’s plans for 2015.

Below is a summary of the major points from the interview:

  • Philips will continue to invest in building its brand equity and brand awareness in the Egyptian market.

  • Strive to maintain its status as a partner of choice for B2B and B2G (Business to Government) stakeholders, to build vital infrastructures across Egypt healthcare and lighting sector.

  • Seeking local manufacturing investment opportunities.

  • Continue to promote solar LED technology in the region.

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