Sony Unveils New 4K OLED TV and LED-LCD TV at CES 2018

Sony unveils its new lineup of products at the CES 2018. It showcases its latest product offerings such as 4K OLED televisions and wireless noise-cancelling stereo headsets that allow users to enjoy high audio quality music while working out.

It will also be introducing its latest initiatives in automotive image sensors that will contribute to the advent of fully autonomous driving in society, and artificial intelligence (AI) x Robotics including the recently-announced entertainment robot aibo, which will be on display for the first time anywhere outside of Japan.

Sony Corporation President & CEO Kazuo Hirai  at the Sony press conference said, "in the space of consumer electronics, I strongly believe that there is still so much that we can do to innovate and to bring you the most meaningful creative and entertainment experiences through our products."

The new 4K OLED BRAVIA A8F (Image: Sony)

The new 4K OLED BRAVIA A8F Series comes equipped with a 4K HDR image processor X1 Extreme together with Sony's unique Acoustic Surface technology that vibrates the display and enables sound to be output directly from the TV screen.

It adds to the lineup of 4K OLED BRAVIA TVs with the new design that minimizes the footprint allowing A8F to be positioned in a wider range of locations. It provides an immersive and seamless integration of image and audio as only Sony can.

In order to meet customer demand for larger screen sizes, Sony is expanding the X900F series. The new premium X900F 4K HDR TV series is available in 85" Class, 75'' Class, 65'' Class, 55'' Class and 49'' Class. The X900F Series of BRAVIA 4K LCD TVs also come with X1 Extreme.

The new premium X900F 4K HDR TV (Image: Sony)

As screen sizes get larger, the industry has struggled to manage blur in fast moving scenes. The X900F series resolves this issue by using a new technology, X-Motion Clarity, to keep fast action images smooth and life like. The new X-Motion Clarity technology utilizes Sony's proprietary direct LED panel local dimming algorithm to control the luminance and optimize its duration. Therefore, pictures are clear and smooth with virtually no loss in brightness.

The prototype of X1 Ultimate next-generation picture processor is also on display. This has twice the real-time processing power compared to the current X1 Extreme. By bringing out the best of both LCD and OLED display panels, it seeks to deliver the highest level of picture quality in BRAVIA history. At the event, an 8K display featuring X1 Ultimate will also be showcased. Combined with Sony's unique backlight technology, our prototype 8K display demo shows off real-time processing of 8K HDR content as well as a peak brightness of 10,000nits, the highest in the HDR format. 

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